PAUL ADAMS
Product Designer and User Researcher



Complex systems fail when clarity breaks down. I design for clarity.

Based in Berlin, Germany, I'm a designer and researcher working with organisations internationally to translate complex ideas into clear, intuitive experiences with a focus on the design of impactful digital tools, products and services.

I apply an evidence-led, people-focussed, structured approach to my design practice whilst keeping the process grounded and human, ensuring solutions are practical, purposeful and rewarding. I'm harnessing AI to scale research, prototyping and implementation in increasingly valuable ways.

Working with cross-functional teams at public and private-sector organisations, international institutions, start-ups and with entrepreneurs – I help to shape thoughtful, user-centred solutions together.

I couple my systematic approach to solving hard problems with a passion for aesthetics, typography and accessibility.

I welcome the opportunity to discuss new collaborations, whether that's bringing clarity to an abstract problem space, shipping an early-stage concept to MVP or building on a solution that is already making a difference.

CONTACT 
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Reading ‘Wanderlust’ by Rebecca Solnit
Listening to ‘Getting Killed’ by Geese
CV




Employment Sonder Collective
Independent Product Designer & Researcher
2021 - Present

Pathways
Gates Foundation grant
User Researcher & Product Designer
2025

Partners In Health
Product Designer & User Researcher
2024 - 2025

OpenMRS
Design and User Research Lead
2024 - 2025

Open Concept Lab
Design and User Research Lead
2022 - 2024

University of California (San Francisco)
UX Design and User Research Lead
2022 - 2024

World Bank
User Research and Strategic Design Consultant
2022

OLX Group
Product Design Manager
2020 - 2021

OLX Autos
Product Design Lead
2019 - 2020

Frontier Car Group
Senior Product Designer

2017 - 2019

thinkmoney
Senior Product Designer
2013 - 2017

Virgin Wines
UX and UI Designer
2007 - 2013




Recent clients and collaboratorsBrown University
Cambodian Ministry of Health
Center for Disease Control
Center for the Advancement of Infrastructural Imagination (CAII)
Gates Foundation
Global Connect
Partners In Health
Regenstrief Institute
Sonder Design
OLX Group
Open Concept Lab
OpenFn
OpenMRS
University of California (San Francisco)
University of Nairobi
World Bank
World Health Organization




Skills
Product design
User research
Object Oriented UX practitioner
Interaction design
User experience
Information architecture
Usability testing
Design systems
AI-powered prototyping
Field studies
Unmoderated testing
Participatory design
Design management
Branding
Stakeholder management
Qualatative analysis
Strategic workshop design and facilitation




Outputs
Native applications (iOS and Android)
Web applications
User research studies
Service blueprints
Product strategy
Websites and landing pages